Watch Muskegon

Muskegon is on the rise and has been for quite some time. The City of Muskegon and The Muskegon Lakeshore Chamber of Commerce put out a request for public proposals to develop version 2.0 of the famed Watch Muskegon, A.K.A. “Watch Us Go” Campaign to help raise awareness to Muskegon, share the recent upgrades, and to attract a variety of audiences to the county.

While previous campaign efforts focused mostly on local messaging, the new campaign would focus on attracting people who are familiar with Muskegon to consider moving to Muskegon.

Using Simon Sinek’s “Start with Why” process, Kindred facilitated research with the target audiences and whiteboard sessions with local leaders to discover Muskegon’s Why and other key marketing strategies and messaging.

Our belief is that if someone is looking to move, they must feel like something is missing in their life, so our campaign concept pairs various personal words completing the phrase “Find Your _____ in Muskegon.” with beautiful imagery of Muskegon’s greatest assets.

The new website points to a unique domain “MoveToMuskegon.com” which tells Muskegon’s story in a new way, and it includes the ability for people to share short video testimonials of what they “found” in Muskegon as well as interactive maps of popular destinations Muskegon residents appreciate.

Lately, a lot of us have been reminded what matters most in life. We’ve felt how much being outside enriches our mind, body, and soul. We’ve seen how you don’t have to be in the office to get the job done. We’ve learned the irreplaceable value of family.

For all these reasons, people are making Muskegon their new hometown—including many who called us their hometown once before.

If you’re thinking about a move to Michigan, go with Muskegon. We’re closer to family, but far from what you remember — the same trails, beaches, and convenient proximity, now with more restaurants, breweries, arts, schools, and diversity than ever before. We strike that perfect balance between city and nature. We have miles of shorelines and winding rivers calling your name.

You can slow down and speed up at your own pace in a beach town that doesn’t shut down in the off-season. Be endlessly inspired by year-round arts, culture, and activities — all in a community on the rise.

You can up size or downsize — and be closer to the people you love and miss and live in a place where you matter and your voice can be heard.

There are just some things in life that matter more than others. You’ll find the best of all of them—here in Muskegon.