• Marketing Strategy
  • Name Development
  • Brand Messaging
  • Logo Identity
  • Business Correspondence Materials
  • Website Development
  • Billboards
  • Social Media Graphics
  • Digital Advertising
  • Direct Mailers
  • Social Media Advertising
  • Brochures
  • Signage
  • Lobby Graphics and Banners
  • Corporate Videos

About Route 31 Credit Union

Route 31 Credit Union is a local credit union serving several counties in Michigan. Their focus is on providing better rates than other local banks, exceptional service, and creative financial solutions for their members.

Their Situation
Our Solution
Work Samples
Their Situation

Formerly Muskegon Co-op Federal Credit Union, Route 31 was experiencing confusion in the market due to nearby credit unions having a similar name. They were expanding and wanted to redefine their story, unique value proposition, and update their look and feel.

Our solution

We worked closely with their board and leadership team to define their brand story, concepted and presented dozens of name options, and created a fresh, new brand to help them stand out.

We managed all of the work that comes along with a corporate name change… We created a comprehensive marketing communications plan, developed their website, all their business correspondence materals, print and digital advertisements, a series of corporate videos, and a marketing campaign complete with billboards, radio, direct mail, and geofencing ads targeting nearby banks.

Work Samples

What a great process. The Kindred team made our transition to our new name and promoting us fun and easy. They involved our team throughout the process and handled every one of our needs.

Route 31 Credit Union

Ready to finally start that project?