- Marketing Strategy
- Brand Messaging
- Social Media Graphics
- Digital Advertising
- Marketing Manager Consulting
About Muskegon Community College
Muskegon Community College is ranked as one of the top community colleges in the state of Michigan. They offer over 80 associate degree programs and certificate programs. The college’s main campus is located on a 111-acre campus in Muskegon, with extension centers in Ottawa and Newaygo counties.
Muskegon Community College was feeling the need for a change. A big one. Their current marketing campaign theme had run its course and they came to Kindred looking for a bold, new look.
Their goal was to develop a marketing campaign for use across all college materials to help boost enrollment numbers and to position themselves as new-and-improved.
We started with an in-depth “Start with Why” whiteboard strategy session with the college’s marketing and admissions teams. We then researched other college marketing campaigns and team-concepted dozens of potential campaign directions.
We wanted to challenge their comfort zone with a marketing campaign theme that would stretch them to go places they previously had not. One that would get people talking with daring statements and possibly controversial imagery and headlines.
The results have been exceptional. The theme will continue to grow with the addition of new headlines, dynamic photography, and application of the marketing theme throughout all college communications.
”We are extremely happy with our decision to work with Kindred Marketing. They are flexible, fast, and truly connected with our team. Their creative challenged our typical approach to marketing and we couldn't be happier with the results. Everyone from the President down loves our new look.Muskegon Community College