Action Industrial Supply Company

Action Industrial Supply was looking to increase its commercial and public awareness to gain market share and drive sales growth.   

With the right people and products in place, there remained a void to fill. They needed a marketing team to build engaging campaigns, support the sales team, and help to guide the management and leadership into new spaces with creative direction.  

Over the years, their image had improved, and their reputation had grown, but they ultimately needed a powerful brand strategy, some fresh ideas, and a marketing manager to execute their marketing and communication plan on a regular basis.  

We began by engaging with the sales and leadership team to gather insights. We researched their competitors and analyzed their customer base. By examining what was effective and what was possible, we were able to identify and prioritize both a short-term and long-term list of goals and objectives.

We discovered what they were missing and how they could improve. We made a decision to explore new uncharted territories, which we knew might disrupt and challenge the status quo.  

Our solution was to cast a larger net into a bigger audience through the use of organic and paid social media, creating and attending a robust tradeshow experience, and building custom employer programs with unique website landing pages for employees to easily order products. We also assist in promoting their retail stores to increase awareness, drive traffic, and increase sales through digital and in-store signage and social strategy and media management.

Once the strategy was set, we executed. We developed an improved social presence, and we built an entirely new program to sell their services, including tradeshow planning and execution, new promotional and how-to videos, as well as developing new sales presentations and materials. Our goal was to do everything: maintain their current customers, attract new prospects, and provide them with quality leads they could pursue.