• Marketing Plan & Strategy 
  • Media Planning & Buying
  • Brand Messaging
  • Logo Development
  • Stationery Package
  • Brand Standards and Rollout Strategy
  • Billboards
  • Social Media Graphics
  • Social Media Advertising
  • Website Development
  • Signage & Environmental Graphics
  • Direct Mailers
  • Vehicle Graphics
  • Print Advertising

About ACE Hardware

ACE Hardware Corporation is an American hardware retailers’ cooperative based in Oak Brook, Illinois, United States. It is the world’s largest hardware retail cooperative, and the largest non-grocery American retail cooperative.

Franchises are found all across the US where owners utilize ACE’s brand and marketing assets to ensure brand consistency.

Their Situation
Our Solution
Work Samples
Their Situation

It’s common for ACE Hardware franchise owners to create their own sub-brand to fit within the established ACE brand standards. This helps them to differentiate from other nearby ACE franchises and to give each owner their own brand story to stand behind and build their business around.

To launch one of its sixth stores, “Rivers ACE” wanted a creative image and marketing campaign to hit the market hard and establish itself as a major player in the competitive hardware industry.

Our solution

Develop a logo and complete marketing communications plan, creative campaign, and multiple marketing pieces deployed over a carefully-planned rollout strategy that helped build awareness and appreciation for River’s ACE’s newest store.

We went for a bold look with bright colors and several unique headlines that got noticed and gave a glimpse of the charm and personality one finds when shopping with Rivers ACE Hardware.

We mapped out strategies, held numerous whiteboard planning sessions with the client, had several brainstorming sessions among the Kindred team, and explored multiple design solutions for the client’s selection. The campaign and messaging was well received and a big success for our client.

This project utilized our entire company. Strategists, writers, designers, web, and more – all working together and pushing for great creative delivery. We worked on several projects simultaneously to pull off a successful store and brand launch from concept through final delivery of tactics. We are extremely happy with the work.

Kindred Marketing
kindred marketing muskegon ace hardware marketing

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