Kindred’s team brings decades of B2B and B2C experience to the table. Based on your goals and needs, we assemble high-caliber teams with specific experience in your industry. This ensures you are up and running quickly and found in all the right places. We’re closely focused on:


It’s not always about getting more work. Yes, we can help you sell, but we can also help find quality employees, land “better” customers, and unite your sales team with tools designed to help them sell more effectively. A strong brand will even help you sell your business. Whether you’re a distributor, a tier supplier, or an OEM, Kindred’s team can help you create budgets and strategies that align with your corporate goals and help you present a professional and credible brand across print and digital media.

Kindred’s team has experience with a variety of manufacturing and industrial clients ranging from start-ups to $400M global corporations. Here are a few notable clients our people have worked with:

+ Howmet Aerospace
+ ADAC Automotive
+ Eagle Group
+ Pliant Plastics
+ Almond Products
+ Nowak Machine
+ New Holland Brewing Co.
+ Steelcase
+ Bell’s Brewery
+ DENSO Manufacturing Michigan
+ Trane Commercial
+ Zoro – A Division of Grainger
+ Corteva Agriscience
+ Mycogen Seeds
+ Plus many more


Healthcare marketing requires specific experience that you can’t get just anywhere. You need a team that can not only help you set goals and develop stand-out creative, but that understands the nuances of working with healthcare regulations, executives, boards, physicians, and sensitivities like HIPAA and community perceptions.

Kindred’s team has experience with a variety of healthcare clients including start-up practices, full healthcare systems, and big pharma. Here are a few notable clients our people have worked with:

+ Trinity Health’s Radiology Muskegon
+ i’move Physical Therapy
+ Derm Institute of West Michigan
+ Muskegon Health Project
+ Thornapple River Orthopedics
+ Borgess Medical Center
+ North Ottawa Community Health System
+ Osteopathic Foundation of West Michigan
+ Network180 Behavioral Health

+ AmeriSourceBergen
+ Oakwood Hospital
+ Blood Center of Indiana
+ Hancock Memorial Hospital – Indianapolis, Indiana
+ Zoetis (Formerly Pfizer Animal Health)
+ NorthShore University Health System
+ Foreward Health and several other private medical practices
+ Plus many more


Whether you’re looking to buy and sell high-end property, develop Class A luxury apartments, or to ramp up your corporate brand, Kindred’s team has an impressive portfolio throughout the US. We focus on all phases of the development process to ensure you’re attracting investors, and finding quality residents to your community. We know what’s needed for the investment, pre-lease, lease-up, and retention phases of your project to achieve best-in-class occupancy rates.

Kindred’s team has experience with various types of property-development and real estate clients all across the US ranging from real estate brokerages to luxury apartment developers. Here is a short list:

+ Cherette Group
+ Westown at Wilson Apartments
+ Piper Lakes Apartment Homes
+ Harmony Lake Apartment Homes
+ Nexes Realty
+ VanDyk Mortgage
+ Verge Realty
+ Sterling Bay
+ Jameson Sotheby’s International Realty
+ Brookstone Capital

+ Liv Communities

+ Various other Class A developments in the Midwest and Arizona


Selling services is a tricky business. In order to find the types of clients who value, and are willing to pay for, what you do well, you need to look the part. We can help define your brand, identify what makes you unique, and implement your marketing and communications needs from start to finish. We’ve got experience helping service companies big and small, allowing us to make projects cohesive and quick.

Kindred’s team has experience helping several professional service companies grow. Here are just a few:

+ Husch Blackwell Law
+ VanDyk Mortgage
+ Pigeon Hill Brewing Company
+ Muskegon Lumberjacks Hockey

+ Independent Bank
+ Verge Realty

+ Nexes Realty

+ Sun Title Agency

+ Harris Hospitality

+ Sandy Pines Recreational Community


Marketing for a school district or college campus takes a unique process. You need to take the time to involve the right people along the way – including administration, students and parents – to build a strong strategy and an overall campaign that sets you apart from other options in the area. We’ve worked with several public and private educational institutions in various markets.

Kindred’s team has experience helping schools to grow their awareness and student counts. Here are just a few:

+ Muskegon Community College
+ Oakridge Public Schools
+ Muskegon Catholic Schools
+ Grand Rapids Catholic Central


Most marketing agencies treat nonprofits like charity cases. But around here, we wear our hearts on our sleeves, and find gratification in helping you and your board see measurable outcomes in awareness, advocacy and fundraising. We talk to your target audiences, gather insight, and develop strategies and tactics to help overcome your pain points and raise awareness for your mission. We appreciate how limited budgets can be, and we’re more than willing to give back to help your cause. After all, it’s the kindred thing to do.

Kindred’s team has experience with nonprofit clients large and small. Here are a few notable clients that have trusted the Kindred team with their goals:

+ United Way of the Lakeshore
+ Various Community Foundations
+ Boys and Girls Club of the Lakeshore
+ Society of American Foresters
+ The Responsible Package
+ Various social services organizations


Sure, any agency will take your business, but finding an agency with the experience and passion for doing great faith-based work isn’t always easy. Effective faith-based marketing strategies and services take a special type of team that values faith, is willing to work with your budget, and who aren’t shy about sharing their Christian values and beliefs.

Kindred has specific team members who are dedicated to their faith and who have worked with private schools, churches, and other faith-based initiatives and organizations. Here are a few faith-related clients our team has been blessed to work with:

+ Grand Rapids Catholic Central School
+ Muskegon Catholic Central Schools
+ Muskegon Pregnancy Services
+ Uprise
+ Ada Christian Schools
+ Heartside Ministry
+ Mount Hope United Methodist Church